In collaboration with adidas, we created a unique in-store mobile experience to promote the launch of its newest soccer cleat, the Predator Edge.

Across various Dick’s Sporting Goods locations, customers scanned a QR code that unlocked a crafted 3D space, and featured four deep-dive videos that highlighted its key technological features.

My role ︎

As the motion designer, I was part of the concepting / storyboarding and animation phases for both the mobile experience and feature videos. Using campaign elements provided by adidas, I assembled the 3D space that customers would explore. I also animated the UI of the mobile experience.

For the feature videos, I specifically focused on the motion graphics and animated captions. I worked in tandem with our motion/CGI team to create four videos that were both informational and engaging.

FWA
FWA of the Day

CREATIVE DIRECTION
Adam Romano

Design / Art Direction
Danilo Nagura
Lauren Grudzinski

Motion & 3D
Andrea Arice
Kousha Motamedi
Ivan Rys
Charlotte Lucas
Miguel Oco

Production
Kaitlyn Lacy
Nicole Black
Ignacio Irigoyen

Strategy
Ashmita Dutta Ray
Jack Wilkinson

Writer
Lydia Pawlowsky

Ux
Richard Almasi
Yushan Ji

Development
Amelie Rosser
Edgard Zavarezzi
Fabio Toste
Gleb Reznicov
Henrique Perigo
Vadim Namniak
William Chen

Analytics
Diego Gomez

Qa
Fran Abal
Nicolas Gabin
Tomas Severo
Yasel Llerena