adidas Originals: Ozweego 2048

Installation, 2019
Role ︎︎︎
Motion DESIGN

Client︎︎︎
adidas Originals

Agency︎︎︎
Jam3
We collaborated with adidas Originals to transport their fans to the future. We set up an unassuming bodega facade in the Lower East Side—enter through the fridge door, behind which a projection-mapped wormhole took you to the year 2048: Ozweego’s 50th anniversary.

After interacting with a glitchy newsstand in 2048 New York, fans received a printed lookbook and a golden ticket that let them redeem their own pair of Ozweegos.
My role ︎
Designed and animated the interactive newsstand screen that triggered the wormhole sequence inside the space. 

Awards ︎
FWA
FWA of the Day

Credits ︎
CREATIVE DIRECTION
Roger Dario
Adam Romano
Strategy
Annie Bedard
Caroline Leung
Production
Jordan Cuddy
Kait Lacy
Sula Greene

Design
Danilo Nagura
Mike Lamont
Justine Rudnicki
Motion & 3D
Branko Jass
Charlotte Lucas
Cyrill Durigon
Wove Collective
We Are Royale
Development
William Chen
Fabio Toste
John Iacoviello
Writer
Evan Doherty
Art Department
Sally Falls
Hardware
Christopher Lewis
Projection Mapping
Scott Guy
MORE COMING SOON ٩(⁎❛ᴗ❛⁎)۶