We collaborated with adidas Originals to transport their fans to the future. We set up an unassuming bodega facade in the Lower East Side—enter through the fridge door, behind which a projection-mapped wormhole took you to the year 2048: Ozweego’s 50th anniversary.

After interacting with a glitchy newsstand in 2048 New York, fans received a printed lookbook and a golden ticket that let them redeem their own pair of Ozweegos.

I designed and animated the interactive newsstand screen that triggered the wormhole sequence inside the space. 

FWA
FWA of the Day

CREATIVE DIRECTION
Roger Dario
Adam Romano

Strategy
Annie Bedard
Caroline Leung

Production
Jordan Cuddy
Kait Lacy
Sula Greene

Design
Danilo Nagura
Mike Lamont
Justine Rudnicki

Motion & 3D
Branko Jass
Charlotte Lucas
Cyrill Durigon
Wove Collective
We Are Royale

Development
William Chen
Fabio Toste
John Iacoviello

Writer
Evan Doherty

Art Department
Sally Falls

Hardware
Christopher Lewis

Projection Mapping
Scott Guy