ComplexLand 2.0

Web Experience, 2021

Role ︎︎︎
Art Direction
3D Design
Character Design
Rigging
Motion Design

Client︎︎︎
Complex Networks

Agency︎︎︎
Jam3

The response following our first ComplexLand was so overwhelmingly positive that not too long after, we were back to the drawing board with Complex Networks on creating an even bigger and richer virtual e-commerce experience.

Building on top of learnings that worked and didn’t, we made ComplexLand 2.0: the same free and accessible-anywhere online festival, now with added technological enhancements such as multiplayer interactions, new avatar customizations, gamification, and an in-game camera for social sharing.

My role ︎

As the 3D Lead, I was responsible for the overall look and feel of the interactive 3D world, from the new map and character designs to custom brand content. I also managed and collaborated with the loveliest creative team working across 4 different time zones.

We refreshed our previous neighborhoods for festival-goers to explore, with more than 40 pre-fabricated shops, and custom 3D activations for 12 different brands.

We worked with brands such as Timberland, Farfetch, and RTFKT to deliver custom 3D clothing that players could wear for the duration of the event.

Our most exciting new feature was the addition of multiplayer —players could “react” and interact with other players in real time. This let them compete on the Leaderboard and snap photos with friends with the game’s camera.