ComplexLand

Web Experience, 2020

Role ︎︎︎
Motion DESIGN
3D Design
Character DESIGN

Client︎︎︎
Complex Networks

Agency︎︎︎
Jam3

ComplexCon 2020 had been cancelled... but we certainly did not miss the long lines, missed drops, and stuffy crowds that came with IRL events.

These become problems of the past with the launch of ComplexLand: a week-long fashion and pop culture festival that combined everything we loved about ComplexCon. A democratized shopping process, live performances, access to exclusive merch—available on any device.

My role ︎

In collaboration with Jam3, I animated the overall motion of the site, establishing a cohesive animation language that helped breathe life to the UI design and 3D world. I used motion to enhance the experience’s main functionalities while also injecting small moments of delight wherever possible.

Avatars

3D clothing assets designed from scratch, inspired by styles and objects found in streetwear and everyday athleisure. We played with a diverse set of silhouettes and pushed how fashion can look in a digital space.

Custom brand activations

Brands had the option to buy custom 3D assets such as NPCs, fully customized shops, and fashion items the Avatar could wear. We collaborated and created content for brands such as Versace, Gucci, and Billionaire Boys Club to make them stand out.